THE Zimbabwe All Media Products Survey for the first half of 2014 results were released last week and your favourite tabloid, B-Metro, was ranked second among the most read weekly newspapers in the country.
The paper came out second behind another newspaper from the Zimpapers stable, The Sunday Mail and B-Metro accounted for five percent of the readership in the last three months, an improvement from three percent in the last quarter of 2013.
a�?Sunday Mail moved from 15 to 19 percent, B-Metro three to five percent, Kwayedza three to four percent and Sunday News three to four percent. The Standard also grew from three to four percent, Financial Gazette one to three percent, Zimbabwe Independent one to two percent, Daily News on Sunday two percent and the Zimbabwean one to two percent,a�? read the results.
B-Metro continues to grow readership across the whole country, accounting for five percent of the readership on the national scale, a huge chunk of eight percent of the urban population and a two percent share of the rural population.
Our local stories, which are about what is happening in our communities on daily bases, continues to be the draw card, with a considerable number of those interviewed alluding to sport and entertainment as some of the most interesting sections of the newspaper.
We thank our readers and advertisers for the support, and pledge to keep you informed and entertained with human interest stories.
The research was conducted by the Zimbabwe Advertising Research Foundation, which was established in 1997 to commission market research on behalf of advertisers, media, publishers, advertising agencies and public relations consultancies.
The Foundationa��s principal objectives, as recorded in its constitution, are: to promote, sponsor, arrange, authorise, commission, manage, control or cause to be arranged, organised, conducted, authorised or commissioned, the obtaining of all kinds of advertising research, media audience research, surveys, investigations and reports.
In line with its mandate, the Foundation, commissioned Topline Research Solutions, a regional market research consultancy, to carry out the Zamps Study for three years running from 2014 to 2016. The last national survey was conducted in 2013 and has been used for comparison.