Star FM turned up the volume a notch this week as it took its much loved afternoon drive show around Bulawayo, getting a rousing response from listeners.The station has been in a two-week publicity drive in the City of Kings, starting with Breakfast Club which was broadcast from the Zimpapers offices last week from Monday to Friday.
The 3 to 6 Express, the drive time slot, hosted by KVG and Phathisani a�?Mkwashaa�? Mboko, took over this week, broadcasting from various venues around the city.
The show was broadcast from Bulawayo Centre on Monday, OK Lobengula on Tuesday, Third Avenue Greens on Wednesday, Pick n Pay Hyper on Thursday and is scheduled to air from Choppies in Nkulumane on Friday.
The stationa��s programmes officer, Comfort Mbofana, said they had been overwhelmed by the response from Bulawayo.
a�?The response that we have got so far has been fantastic. It has been overwhelming to see the people of Bulawayo embrace KVG and Phathisani the way they have,a�? he said.
Mbofana said the stationa��s intention with this week campaign was to destroy the boundaries that existed between listeners and radio stations.
a�?We wanted to demystify some of the perceptions that people have about radio. People believe that radio is a mysterious business but with this drive we are proving that is not the case. We want people to identify with us and we also want to identify with the people,a�? he said.
Mbofana said the stationa��s presence in the city was not temporary, as they planned to establish a permanent base in the city.
a�?Everything is still in the planning stages but we want to be a permanent feature in Bulawayo. We are a station for the people and we want to establish a permanent bureau in Bulawayo,a�? he said.
The station already has a reporter and presenter Langelihle Ndlovu contributing in some bulletins from Bulawayo.