THE Egyptian Premier League is the most valuable league in Africa with a market value estimated at $116,215 million, it has been reported.
According to Soccer Laduma, the famous South Africaa��s Absa Premier Soccer League, which is fondly known as Super Diski, is reportedly the second most valuable league in the continent.
Super Diski is valued at $96 million a development that sees Zimbabwea��s Castle Lager Premier Soccer League struggle to come closer, as it is sponsored for $600 000 per year.
Absa Premier Soccer League
Despite relatively being the youngest amongst the other African leagues, the Absa Premiership, which was founded inA� 1996,A� remains one of the most popular and rewarding competitions in Africa. In 2007 Absa a banking giant, announced it had signed a whooping R500 million ($61 million) deal to sponsor Super Diski for a five year period.A� As a result, it is by far, the biggest sponsorship deal in the continent. Besides this, the Absa Premiership also signed a deal in 2007 with sports television broadcaster Supersport for a mouth watering R1,6 billion ($195 million) for broadcast rights. This Supersport deal is the biggest sporting deal in South Africaa��s history and that saw the league being ranked in the top 15 globally in terms of commercial broadcast deals.
Etisala Egyptian Premier League
Telecommunications giant Etisalat are the title sponsors in the Egyptian league. Although details of the deal are sketchy, Etisalat came into the picture in 2005 and has since remained steadfast in its commitment to the league which until then did not have a sponsor even though it had been in existence since 1948. More so, the league is transmitted via Egyptian TV which has a deal in place for that, as well as other channels in the country which have to cough out as much as 8 million Egyptian Pounds ($1,3 million) to show league games. With top clubs such as Al Ahly, Zamalek and Ismaily, the Egyptian League remains one of the foremost leagues in the continent.
Tunisia Ligue Proffessionelle 1
Not much is known in terms of contract details of sponsorship. However, the Tunisian League has remained one of the best in the continent with players from all over Africa attracted to some of the countrya��s top clubs like Esperance, Club Africain and Club Sportif Sfaxien dominating continental competitions.
Glo Ghana Premier League
Until 2008, the Ghanaian Premier League wasna��t known for its lucrative nature until telecom giants Globacom, owned by Nigerian billionaire Mike Adenuga,A� came into the scene. The Nigerian-based telecom giants signed a five year deal with the Ghana Football Association worth US$23 million. The sponsorship deal covers both the Ghanaian Premier League as well as the countrya��s national teams. More so, in April 2009, Optimum Media Prime (OMP) secured television production and broadcast rights to the league signing a 1,7 million Cedis deal ($90 000).
Formed way back in 1962, not much is known in terms of sponsorship details. However, the country is haven for most African players a��A� especially from West Africa a��A� as most the North African countries pay huge salaries due to revenues generated from oil wealth. Top clubs like Al Hilal and El Merreikh have in recent times been performing brilliantly in continental competitions and this is as a result of improvements in wages and welfare of players.
Other Leagues in Africa
Leagues all across most North African countries like Morocco, Algeria, and even Libya have over the years been much organised. Also, Cote d Ivoirea��s Premier LeagueA� as well as the Linafoot in DR Congo is worthy toA� mention and this has reflected in the way teams from these countries have dominated continental competitions.