Mlambo with Jah Prayzah

Chasers aims higher

Keith Mlauzi

The sky is the limit for young entrepreneur Richmond Mlambo (26), also known as Ric Chasers, who has taken the fashion scene by storm and is not stopping at anything to reach the top of the ladder.

Well known for his trending denim jackets that have attracted elite celebrities in Zimbabwe, Mlambo’s works have been greatly welcomed in different parts of the world.

Mlambo’s Ric Chaser brand has become one of the biggest street wear brands in Zimbabwe and is competition to some big street wear brands.

His label Chaser is the talk on everyone’s lip — at least in the rich men’s club.

Top socialite Pokello, and flamboyant businessman Ginimbi have embraced the young men’s designs as they were some of the first customers of the newly designed personalised denim jackets.

“Dressing and styling high profile people like Pokello, Ginimbi and Cassper Nyovest is one of my biggest breakthroughs in the industry,” said Chaser.

Chaser is not confined to the crème dela creme of Zimbabwe but his unique designs have attracted some of the most famous figures in the region of Southern Africa.

He has attracted South African artistes like Cassper Nyovest and Ricky Rick to mention but a few.

As for young fashion lovers who are used to buying denim jackets for prices as low as $25, getting a Chaser personalised denim will cost them an arm and a leg as it will cost them $260.

The Chaser label has ceased being a Zimbabwean or African only brand as it has found its way into the international market.

“We no longer supply Zimbabweans only; our designs have gone as far as Russia, England, Australia and we are still penetrating different countries,” he said.

“It doesn’t matter where a person orders from, we will always provide and transport the product to the person,” said Chaser.

Mlambo will not rest until he takes over the world just like any other international clothing label.

“I will work hard until Chaser becomes the biggest street wear brand, that will empower the African young generation,” he added.

The Chaser label has become one of the most noticeable brands in most of Zimbabwe’s music videos as the designer has earned himself a chance to dress some of the top artistes in town.

Besides Tifney, he has also dressed Crooger (who he says was the first celebrity to believe in him), Coco Master and many other celebrities. Richmond dressed Takura in his Jehova  musical video and made Takura his brand ambassador for Chaser tracksuits.